Hur prissätter man lösningar? En inblick i värdebaserad prissättning av McKinsey Consultants

Many companies tout their solutions offerings, but often

these "solutions" are little more than services added on to

the original offering. Our experience has shown that:

about 20 percent ultimately recapture their cost of capital;

Even among companies offering a complete solution, only

these value-added offerings are entitled; and

Fewer still achieve the 20 to 25 percent premium to which

resort to simply adding up the component prices.

 

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